Wednesday 29 January 2014

WOMEN'S TOP 5 TREND THEMES S/S 2015. FASHION SNOOPS


Top Trend Themes, Women's Contemporary Market, S/S 2015, header


WOMEN'S MARKET

Here we highlight 13 most influential S/S 15 themes in Womenswear. Art is one of the freshest influences this season with Avant Pop, echoing our Visionary forecast. Sports Illustrated confirms that athletic influence shows no sign of slowing with Sportsphere. Minimal designs push forward with two theme options - Formula Solution and Soft Minimalist. The Power 80s is the new decade of reference, while Paradise Strip puts the glamour back into retro, also confirming our Visionary report.


AVANT POP
Top Trend Themes, Women's Contemporary Market, S/S 2015, AVANT POP

Reflecting Fashion Snoops' Visionary theme of the same name, Avant Pop becomes one of the most influential seasonal references, lead by designers like Chanel, Prada, Celine and Preen. Bright colors are essential, while prints and patterns take center stage. Pop art faces and surrealist imagery are most forward, while print mixes and pop blocking offer commercial appeal. Asymmetrical silhouettes and wrapped techniques add an edge, and 3D or jewel encrusted embellishments add to the lively and excessive theme.


FORMULA SOLUTION
Top Trend Themes, Women's Contemporary Market, S/S 2015, FORMULA SOLUTION

Formula = Solution confirms Fashion Snoops' Visionary forecast of the same name, and progresses our Cubist theme from last season. Leaders of the look include Fendi, Helmut Lang and Yigal Azrouel. A monochromatic palette is essential for plays on patterns like fractured or retro geometrics, while color is added in perspective and patchwork geometric motifs. Transparency is achieved with organza layers, while 3D textures and laser cut materials offer a novelty approach. Asymmetrical silhouettes and wrapped techniques are leading silhouette directions and cutouts are a highlighted detail.


LA VIE EN ROSE
Top Trend Themes, Women's Contemporary Market, S/S 2015, LA VIE EN ROSE

La Vie en Rose is the prettiest and most feminine message of the season. Matthew Williamson, Giambattista Valli and Mary Katrantzou all get in on the action, set to a powdery pastel color palette. A flowing assortment of fabrics include chiffon, organza and lace which turn up on fuller silhouettes and below-the-knee hemlines. Florals are a major take-away, from cherry blossoms to botanical screens and romantic blooms. Flowers also make an appearance on influential 3D appliques, in addition to popular ruffle details.


YOUNG CONTEMPORARY MARKET

Here we highlight 11 of the most influential S/S 15 themes in Young Contemporary, complete with in-depth extensions into color palettes, key runway looks, materials, patterns and design details. Sports Illustrated tops out as one of the most important expressions, confirming athletic reference. 90s Streetwear enters as the new favored decade, nodding to hip hop reference. Tropical motifs appear in kitsch and surf looks, while ethnic Tribal and bohemian Free Spirited themes round out the leading influences.


PHYSED
Top Trend Themes, Women's Contemporary Market, S/S 2015, PHYS ED

One of the most popular and commercial themes to progress forward is athletic reference in sportswear. A diverse lineup of designers that feature the Phys Ed theme includes DKNY, Sacai, Tommy Hilfiger and Gucci. Active bright hues appear, set to an advanced material offering of nylon, neoprene, mesh and perforated materials. Track pants and shorts are key items, and bra tops are often layered under bomber jackets. Color blocking moves forward, while other pattern favorites include stripe remix and varsity numbers. Striped trim is a favorite and zippers are leveraged both for function and design.


TROPICAL KITSCH
Top Trend Themes, Women's Contemporary Market, S/S 2015, TROPICAL KITSCH

Milan designers from Etro to Aquiliano. Rimondi and MSGM take on the tropics with a burst of bold colors and prints. Highlighted patterns center around florals via palms, dark paradise and tropical explosion motifs. Materials dress up the look from silk satin to printed chiffon, while key items like matched sets also celebrate prints. Details include halter necks and slits in terms of silhouette, with more elaborate expressions featuring beading or 3D embellishment.

Courtesy : WeConnectFashion and Fashion Snoops

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